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Posts Tagged ‘Things’

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Mike Jeffries Is a Jerk & Other Things That Don’t Matter

By on Wednesday, May 22nd, 2013 | No Comments

In case you haven’t heard, Mike Jeffries is a jerk. A big one. Robin Lewis was recently quoted claiming Jeffries, CEO of Abercrombie & Fitch, “doesn’t want larger people shopping in his store, he wants thin and beautiful people. He doesn’t want his core customers to see people who aren’t as hot as them wearing [...]

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5 Things Every Copywriter Needs to Know About Their Prospects

By on Tuesday, May 21st, 2013 | No Comments

What do you really know about your prospect? Their age range perhaps? Where they live? What they do for a living? Useful definitely, but not enough to create copy that rouses emotion and compels action. For that we need to take a journey much deeper into the dark recesses of our customers’ minds … Want [...]

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7 Things I Did Not Know About Writing Before I Started

By on Monday, May 20th, 2013 | No Comments

I remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. photo credit: geoftheref via photopin cc Then one day I decided that writing articles would be a good way to build my business, so I just started writing and [...]

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The Niche Of Things And Other Stuff

By on Thursday, May 16th, 2013 | No Comments

When was the last time you went to a conference and took twelve pages of detailed notes? Here’s a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups every year. In short, I get to see it all (and I feel very fortunate [...]

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Why Things Catch On

By on Friday, April 26th, 2013 | No Comments

What makes something contagious? This is the question that consumes Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He’s also the bestselling business book author of Contagious – Why Things Catch On. Most recently, he is featured in the latest edition of Fast Company [...]

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4 Things All Great Affiliate Managers Create – By Matt McWilliams

By on Monday, April 22nd, 2013 | No Comments

All great affiliate managers are artists. They are creators. Specifically they create four things that separate them from average affiliate managers. 1. Trust. Great affiliate managers create a sense of trust with their affiliates. If an affiliate asks “should I promote this offer,” and you say “Actually no. There is a better offer next week [...]

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