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Posts Tagged ‘Media’


The Great Social Media Experiment

By on Friday, May 18th, 2012 | No Comments

With the arrival of the Facebook IPO, people are saying the social media bubble has arrived. Valuations are through the roof. Some who used to be skittish about social media are jumping on the bandwagon in droves. The future has arrived and it looks like Facebook. But where has social media really taken us? Is [...]

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Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016

By on Wednesday, May 16th, 2012 | No Comments

Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent. View full post on Search Engine Watch – Latest

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Social Media and Global Power Shifts

By on Tuesday, May 8th, 2012 | No Comments

Today Mashable published an article on social media and the global power shift that it claims has come with the advent of new technologies. With social media taking responsibility for the mass appeal and massive outpouring of support for movements like Occupy Wall Street and the Egyptian revolutions, it’s hard not to agree that a [...]

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Leveraging Profits Through Social Media Connections

By on Sunday, May 6th, 2012 | No Comments

This was a conference session titled Leveraging Profits Through Social Media Connections from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Warren Whitlock, Publisher, BestSellerAuthors.com Session description: Affiliates using social media for advertising alone are missing most of the profits. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: [...]

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The Business (To Business) Of Social Media

By on Thursday, May 3rd, 2012 | No Comments

"Why aren’t there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we’re all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on [...]

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Podcast: Why The Term “Social Media Agency of Record” Will Dissolve

By on Tuesday, May 1st, 2012 | 1 Comment

I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of the assertions I make is the term “Social Media Agency [...]

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