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Posts Tagged ‘Content’


How to Attract an Audience by Integrating Content, Social, and Search

By on Friday, May 11th, 2012 | No Comments

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at [...]

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The Rich Get Richer: A Guide to Interactive Visual Content

By on Friday, May 4th, 2012 | 3 Comments

Over the past couple of years, there have been major shifts in consumer purchasing patterns. New technology has made the buying experience more interactive more often. With more touch-points come more opportunities to create an engaging experience with the consumer, but it also means there are more pieces to take into account. Consumers expect to [...]

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5 Ways to Create Dead On Content

By on Tuesday, May 1st, 2012 | No Comments

Over the course of the last few years I’ve been telling business owners about the need to create content – lots of it. But, I ‘ve also been talking about content as a strategy, as a tool to create trust and educate and as something you simply must make a priority. No matter how I [...]

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Five Simple Ways to Add Value to Your Content

By on Tuesday, May 1st, 2012 | 2 Comments

Are readers getting real value from your posts? Hopefully, you’re sharing ideas, giving advice, or providing inspiration … but you could probably still use a few extra tricks to make your posts brilliantly useful for your readers. Here are five simple ways to add value to any post. (You might want to pick one or [...]

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Why I Steal Content (And Why You Should, Too)

By on Monday, April 30th, 2012 | 1 Comment

This guest post is by Adam Costa of Trekity.com. I have a confession to make: for the past few years I’ve stolen content. Lots of it. It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me). But this painful truth must [...]

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Where Should You Put Your Content?

By on Monday, April 30th, 2012 | 10 Comments

I’ve been asked by subscribers of my personal newsletter how I decide what goes on my blog and what goes into my newsletter. I think the answer differs depending on your strategy, but I’m more than happy to tell you how I view it. I put information that sells on my blog, and information that [...]

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