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Archive for the ‘Web Strategy by Jeremiah’ Category


Facebook: A Brilliant Business Model

By on Saturday, May 19th, 2012 | No Comments

In business school, case studies of successful companies often involved companies who created physical products and services, mass media, or services at scale for a global audience.  Yet I’d assert that web based Facebook is one of the most brilliant business models we’ve ever seen.  In fact, in part, Facebook has you to thank. Despite [...]

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Keynote: Three Future Trends of Social Business (Slides)

By on Wednesday, May 16th, 2012 | No Comments

I’m presenting here at Webcom in Montreal, sharing the State and Future of Social BUsiness. In fact, I think the Cluetrain as we know it, while right for many years, needs modification to represent how the social web is changing. I took the first three theses of the mainfesto and translated it to represent how [...]

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Video: Scaling your Social Business

By on Monday, May 14th, 2012 | No Comments

A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business.   Kicking off the day, I shared Altimeter’s research on how advanced companies are scaling their programs –and avoiding [...]

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People on the Move in the Social Business Industry, May 11, 2012

By on Friday, May 11th, 2012 | 1 Comment

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on [...]

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A New Category Defined: Social Performance Software

By on Friday, May 4th, 2012 | 8 Comments

A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to [...]

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Podcast: Why The Term “Social Media Agency of Record” Will Dissolve

By on Tuesday, May 1st, 2012 | 1 Comment

I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of the assertions I make is the term “Social Media Agency [...]

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