Home About Contact Us Privacy Policy
Home About Contact Us
Twitter
RSS

Archive for the ‘Search Engine Watch Blog’ Category


4 Ways to Rethink a Facebook Advertising Campaign

By on Saturday, May 19th, 2012 | No Comments

Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook. View full post on Search Engine Watch – Latest

Read More...

6 Tools to Manage Your Twitter Followers

By on Saturday, May 19th, 2012 | No Comments

Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need. View full post on Search Engine Watch – Latest

Read More...

Facebook’s Instagram Purchase Faces Government Review

By on Saturday, May 19th, 2012 | No Comments

Facebook’s $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter. View full post on Search Engine Watch – Latest

Read More...

Yahoo Genome Brings Big Data to Advertisers

By on Friday, May 18th, 2012 | No Comments

The big data-driven audience targeting system will combine Yahoo’s registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization. View full post on Search Engine Watch – Latest

Read More...

Make Second Tier Search Engines Part of Your Lead Generation Strategy

By on Friday, May 18th, 2012 | No Comments

Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. View full post on Search Engine Watch – Latest

Read More...

Piwik Open Source Analytics: A Primer

By on Friday, May 18th, 2012 | No Comments

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages. View full post on Search Engine Watch – Latest

Read More...