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Archive for the ‘Conversation Marketing’ Category


Not Adding Up (Literally) – Google AdWords’ Glitch

By on Thursday, May 17th, 2012 | No Comments

This is one of those short posts that will make you squint your eyes slightly, furrow your brow, tilt your head, and say, “Wait, what? This doesn’t make sense.” Like this: I have an account in Google AdWords that has had a conversion metric calculation glitch. I first noticed it a few months ago when [...]

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Wanted: Enterprise Search Gods

By on Tuesday, May 15th, 2012 | No Comments

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam [...]

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Google Penguin for non-SEOs

By on Tuesday, May 15th, 2012 | No Comments

They were cute until Google got to 'em If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an [...]

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SEO & UX – Working together to make your site better

By on Thursday, May 10th, 2012 | No Comments

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated [...]

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SEO & UX – Working together to make your site better

By on Thursday, May 10th, 2012 | No Comments

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated [...]

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How to hire an SEO company, 2012 edition

By on Thursday, May 10th, 2012 | No Comments

I’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated. Ask yourself: How did this firm get in touch with you? They cold-called or [...]

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