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Archive for the ‘10 Golden Rules’ Category


New Ratings for Google Quality Scores

By on Wednesday, May 9th, 2012 | No Comments

You may have missed this update due its subtleness, but Google has increased its transparency in Google AdWords Quality Scores. Now advertisers can get feedback directly from Google on expected clickthrough rate, ad relevance, and landing page experience. This feedback is provided as “average”, “above average”, or “below average”, in comparison to other advertisers. By [...]

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Social Media and Global Power Shifts

By on Tuesday, May 8th, 2012 | No Comments

Today Mashable published an article on social media and the global power shift that it claims has come with the advent of new technologies. With social media taking responsibility for the mass appeal and massive outpouring of support for movements like Occupy Wall Street and the Egyptian revolutions, it’s hard not to agree that a [...]

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InternetMarketingClub.org Presents: 3 Things To Do About Google’s Penguin Update

By on Monday, May 7th, 2012 | No Comments

Google constantly changes the way its search algorithm gathers information from the web. First, it was the Panda update that hit Internet marketers hard. Now with Penguin, is there anything left you can do to save your online content and hard work from being tarnished? Join Margie Schneider, VP of Operations at Ten Golden Rules, [...]

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Structuring Your Business for Mobile Success

By on Thursday, May 3rd, 2012 | No Comments

Google recently released The Mobile Playbook, The Busy Executive’s Guide to Winning with Mobile, By Jason Spero and Johanna Werther. While exploring the Playbook, a panel of leading mobile experts reviewed the following 5 necessary questions for mobile success: 1. How does mobile change our value proposition? 2. How does mobile impact our digital destinations? [...]

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A New Kind of Press Release

By on Wednesday, May 2nd, 2012 | No Comments

SEOMoz opted to go bold with their latest announcement – instead of writing a standard press release to announce $18 million in Series B Funding, they decided to “memenounce” it. They’ve announced that they “dislike…the normal press release” and would instead prefer to distribute the information by creating several memes that can easily be propogated [...]

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Personalized Ads – Good or Bad?

By on Friday, April 27th, 2012 | No Comments

A blogger on Lifehacker.com recently conducted an unscientific study regarding online privacy by lowering his security settings and signing up for location-based services, such as Foursquare. The results were interesting because after 3 weeks he had opened up to the idea of using certain location-based services, which kind of forced him to widen his social [...]

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